Impresses Your Audience & Generate More Leads: What Makes Website Redesign Different?
Any business owner who has ever redesigned his or her company website will tell you: It’s not for the faint of heart. Whether you struggle to get key stakeholders on the same page, question where and how to best invest your money, or wonder why nobody quite gets your vision, redesigning your website can be one of the biggest challenges you face when it comes to marketing your business.
Increase Lead Generation with a Strategic, Marketing Driven Website Redesign That Makes Your Website Perform Better.What is the goal of the new website?
A company website is the face of a business and one of its main sales tool, so it needs to be built with the aim of converting visitors into customers.
The primary goal of a site is to educate the audience on what the company does, why it provides the best solution for people's needs and prompt users to take action (subscribe, contact the corporation or purchase) as quickly as possible.
Even when a company has the best product or service in its industry, if its website is not communicating messages quickly, concisely and effectively, this can result in valuable customers being lost to competitors.
The clearer you get about exactly what actions you want users to take, the easier it will be to design your information architecture (essentially the map or framework of your site), and the more satisfied you and your users will be with the results.
Provide a guided experience.
Once visitors arrive on a site, they are trying to determine what the company is all about and if it's relevant to them. If they chose to stay on the site, they need to decide where to go next.
Given the fact that users usually leave a website in less than 30 seconds, provide a clear pathway. Steer them first toward becoming educated about the company's benefits, then point them toward taking action. This can be done by organizing the order of items on the navigational bar, adding buttons that lead to the next relevant page and strategically placing directional arrows. Plus the site can include pop-up forms to capture email addresses.
Emphasize social media in your design.
Carefully consider placement of social media content on your site. Usually, it's front and center and features your most dynamic content, including blog posts, updates and video. Facebook, Twitter, Pinterest and other social networks have sparked a cottage industry in third-party apps that integrate their tools into your site and mobile devices. Explore ways to share your company content on social media, and look for features that promote follows on Twitter and likes on Facebook.
Outsource as much of the site experience as possible to social media and mobile devices, while still following your design plan. So Redesign your site and experience best in your sector